Avital Grushcovski is a product leader, with a proven track record of delivering out of the box solutions from concept to market and keeping the product in the spearhead of its area. With a rich history of creating and leading professional services teams, He is a strong believer in understanding what the client needs rather than asking what they want. Before co-founding Source Defense, Avital led the product and professional services of two ad server companies, and lead the integration work of multiple startups and technological solutions in a major publisher. Today, Avital leads the product and marketing efforts in Source Defense.